• 2018 Paul College

    Digital Marketing Symposium

    Strafford Room, UNH Memorial Union Bldg.

    Friday, September 28th

     

    • Over 250 digital marketing professionals, faculty, and students.
    • 8 high impact presentations by leading companies like King Arthur, Spotted, Drift, Drinkwater Productions, BzzzAgent, Sentient, and C3 Metrics.
    • Three different ticket options that offer outstanding ROI (including the free Basic Pass option).     

    Scroll down to find out more about this amazing event!

  • Digital Marketing Symposium Video

    Curious? Click on the image below to view footage from last year's event!

    Attendees share their impressions of the 2017 Symposium.

  • Choose the ticket that's right for you!

    To make the symposium as inclusive and convenient as possible, we are offering three

    affordable ticket packages including the free Basic Pass.

    Basic Pass

    (free)

    Best value!

     

    Designed for:

    • Value-conscious managers
    • Business owners who wish to bring multiple employees to the symposium
    • Attendees, who can attend only the morning or afternoon sessions
    • Part-time UNH students
    • UNH employees who cannot get reimbursed for attending the symposium

     

    The Basic Pass is the most cost effective way for managers to attend the symposium and possibly bring a small team with them to the event! Basic Pass holders are responsible for finding their own parking and providing their own lunch on the day of the symposium (many different food options exist within the UNH Memorial Union).

     

     

    This pass includes:

    • Live access to all symposium presentations on the day of the event only

     

     

     

     

     

     

     

     

     

     

    Paul Supporter

    Pass ($29)

     

     

    Designed for:

    • Attendees who seek an enhanced conference experience including an all you can eat lunch at the Holloway Commons Dining Hall, all-day parking next to the conference venue, and access to presenter videos and slides after the symposium.

     

     

     

    The Paul Supporter Pass takes the hassle out of attending the symposium (e.g, finding parking on campus) and allows you to sample the award winning food at the Holloway Commons Dining Hall (e.g., yogurt bar, brick oven pizza, and made-to-order stir fry). In addition, holders of this pass will be able to access the presenter slides and videos after the symposium concludes.

     

    This pass includes the following:

    • Access to all live presentations on the day of the event
    • An all you can eat lunch at the Holloway Commons dining hall
    • Complimentary day-long parking at a UNH parking lot near the event
    • Access to speakers’ presentation slides approximately one week after the symposium
    • Access to videos of speakers’ presentations approximately two to three weeks after the symposium
     

    Virtual Supporter Package ($19)

     

     

    Designed for:

    • Local business people and friends of Paul College, who cannot be in Durham on 9/28
    • UNH alumni and digital marketers who live too far away to attend the Digital Marketing Symposium

     

     

     

     

    Can't be at UNH on the day of the event? No problem! The Virtual Supporter pass gets you access to the symposium presentations on your terms: anytime, anywhere.

     

     

     

     

     

    This pass includes the following:

    • Access to speakers’ presentation slides approximately one week after the symposium
    • Access to videos of speakers’ presentations approximately two to three weeks after the symposium

     

     

     

     

     

     

     

     

  • Ready to register?

    Click below to reserve your seat!

  • Outstanding speakers,

    amazing insights

    For this year's symposium, we have assembled an outstanding lineup of presenters, who are on the front lines of digital marketing innovation. Some of the cutting-edge topics they will cover include:

    • Content marketing (King Arthur)
    • Marketing analytics (C3 Metrics)
    • Celebrity endorsements (Spotted)
    • Event marketing  (Drinkwater Productions)
    • Online video production (Drift)
    • Influencer marketing (BzzzAgent)
    • MarTech tools (Panel Discussion)
    • Digital Behavioral Science (Sentient)

  • Agenda

    2018 Paul College Digital Marketing Symposium

    Registration

    8:00 AM

    Memorial Union Building (MUB): Strafford Room

    Opening Remarks

    8:45-9:00 AM

    Memorial Union Building (MUB): Strafford Room

    Lisa Carter, Drinkwater Productions

    9:00-9:30 AM

    Technology for Events

    John Link, C3 Metrics

    9:30-10:00 AM​

    The fine art of listening to your data

    Morning Networking Break

    10:00-10:45 AM

    Coffee, Networking, and Exhibitor Tables

    Rebecca Hall, BzzzAgent

    10:45 AM-11:15 PM

    Your best creative team doesn't even work for you

    DJ Haskins, Vital Design (moderator)

    11:15-11:45 PM

    The tools we use: Panel discussion / show-and-tell session

    Managers Lunch (Paul Supporter Ticket Holders)

    11:45-1:15 PM

    Holloway Commons Dining Hall (3rd Floor)

    Chris McLeod, King Arthur Flour

    1:15-1:45 PM

    Products vs. lifestyles: Finding the right content mix

    Lexi Giannandrea, Spotted

    1:45-2:15 PM

    The lighting in a bottle effect: Utilizing data to find a brand's perfect celebrity endorser

    Gonzalo Veloz, Drift

    2:15-2:45 PM

    Finding your voice through video

    Aaron Reid, Sentient Decision Science

    2:45-3:15 PM

    The Automation of Behavioral Science

    Closing Remarks

    3:15-3:25 PM

  • Thank You to Our Generous Sponsors!

    PixelMEDIA

    Gold Level Sponsor

    Anchor Line

    Silver Level Sponsor

    C3 Metrics

    Silver Level Sponsor

    eBooth

    Silver Level Sponsor

    Vital Design

    Silver Level Sponsor

    Sentient Decision Science

    Silver Level Sponsor

    UNH Women in Business

    Silver Level Sponsor

  • Register Now!

    Space is limited. Register now to take part in this exciting event!

  • The 2018 Paul College Digital Marketing Symposium is made possible by

    our sponsors, attendance revenue, and generous funding from

    the Peter T. Paul Innovation Fund.