• Paul College Digital Marketing Symposium

    Granite State Room, Memorial Union Bldg.

    Friday, October 11th, 2019

     

    • UNH's premier digital marketing conference (Now in its 5th year!)
    • Sponsored by UNH's Paul College: Ranked #58 in the nation by the 2018 Poets and Quants survey.
    • Over 300 digital marketing professionals, faculty, students, and alumni.
    • High impact speakers from leading digital marketing companies.
    • The trifecta: World class presentations, outstanding networking opportunities, and an unbeatable ROI!   

     

  • Wait, is this the same thing as the UNH Digital Marketing Conference?

     

    Great question, glad you asked! Nope, that is a different event sponsored by a different group (i.e., UNH Professional Development and Training). That group is not associated with Paul College and its goal is to offer practical training sessions on a wide range of topics including art, cooking, drone flying, business practices, beer brewing, and violin making. At Paul College, our focus is much narrower: We just focus on business and

    the Digital Marketing Symposium (DMS 2019) just focuses on DIGITAL MARKETING.

  • So what sets the Digital Marketing Symposium apart?

    • Comparable 1-day conferences in the area (e.g. the UNH Digital Marketing Conference, the Massachusetts Marketing Summit) cost three to five times more to attend than DMS 2019.
    • DMS 2019 is the only digital marketing conference at UNH run by an AACSB accredited business school. Paul College is currently ranked 58th in the nation for its undergraduate business programs.
    • To celebrate Paul College's position as the #58 undergrad business program in the U.S., DMS 2019 will be offering a super early bird registration price of just $58! (Registration opens June 1st but you can enter a drawing for a free ticket to DMS right now.)
    • Interested in freshening up your email / social / SEO campaigns? DMS 2019 connects managers with our student body of digital natives, who can help you solve your problems as interns, full-time hires, or consultants.

     

     

  • Outstanding speakers,

    amazing insights

    We will be announcing our 2019 presenters via a series of DMS 2019 Speaker Reveals this summer. In the meantime, here is an overview of the fantastic speakers we had at our 2018 event.

    • Content marketing (King Arthur)
    • Marketing analytics (C3 Metrics)
    • Celebrity endorsements (Spotted)
    • Event marketing  (Drinkwater Productions)
    • Online video production (Drift)
    • Influencer marketing (BzzzAgent)
    • MarTech tools (Panel Discussion)
    • Digital Behavioral Science (Sentient)

  • Sample agenda from our Fall 2018 Event

    2018 Paul College Digital Marketing Symposium

    Registration

    8:00 AM

    Memorial Union Building (MUB): Strafford Room

    Opening Remarks

    8:45-9:00 AM

    Memorial Union Building (MUB): Strafford Room

    Lisa Carter-Knight, Drinkwater Productions

    9:00-9:30 AM

    Technology for Events

    John Link, C3 Metrics

    9:30-10:00 AM​

    The fine art of listening to your data

    Morning Networking Break

    10:00-10:45 AM

    Coffee, Networking, and Exhibitor Tables

    Rebecca Hall, BzzAgent

    10:45 AM-11:15 PM

    Your best creative team doesn't even work for you

    DJ Haskins, Vital Design (moderator)

    11:15-11:45 PM

    The tools we use: Panel discussion / show-and-tell session

    Managers Lunch (Paul Supporter Ticket Holders)

    11:45-1:15 PM

    Holloway Commons Dining Hall (3rd Floor)

    Chris McLeod, King Arthur Flour

    1:15-1:45 PM

    Products vs. lifestyles: Finding the right content mix

    Lexi Giannandrea, Spotted

    1:45-2:15 PM

    The lighting in a bottle effect: Utilizing data to find a brand's perfect celebrity endorser

    Gonzalo Veloz, Drift

    2:15-2:45 PM

    Finding your voice through video

    Aaron Reid, Sentient Decision Science

    2:45-3:15 PM

    The Automation of Behavioral Science

    Closing Remarks

    3:15-3:25 PM

  • Thanks again to our generous 2018 sponsors!

    PixelMEDIA

    Gold Level Sponsor

    Anchor Line

    Silver Level Sponsor

    C3 Metrics

    Silver Level Sponsor

    eBooth

    Silver Level Sponsor

    Vital Design

    Silver Level Sponsor

    Sentient Decision Science

    Silver Level Sponsor

    UNH Women in Business

    Silver Level Sponsor

  • The 2019 Paul College Digital Marketing Symposium is made possible

    by our corporate sponsors, attendance revenue, and generous funding from the Peter T. Paul Innovation Fund.